One of the many things I inherited from my Grandma Rose is
my love to play slot machines. When she visited my aunt and uncle in
California, they always went to Reno. It partly was the place where they went
shopping since they lived in the mountains in a town with a population of 37
and because Reno is fun. My Grandma Rose liked to play the nickel slots
and if you knew her it was funny because she didn’t seem like a gambling
woman. I found a brand new website
called LuckyDiem and they have a really cool new game where you can win dELiA*s
gift cards. Who doesn’t love cute clothes?
I know I love to save money so LuckyDiem is a win- win for me. Here are some more details on the promotion:
FOR IMMEDIATE RELEASE
LuckyDiem Combines Thrill of Slot Machines With Instant Rewards
Facebook Social Game partners with dELiA*s for
launch
New York, NY, October 17, 2012 -- Earlier this month, LuckyDiem launched its new
Vegas-style game that combines the thrill of pulling the lever on a slot
machine with the joy of saving money and getting a chance to win shopping
sprees and other prizes. LuckyDiem’s launch partner is clothing retailer
dELiA*s; other partners will follow in the coming weeks. Prizes include
discounts, $1,500 worth of dELiA*s gift cards, and $200 worth of Amazon gift
cards.
LuckyDiem.com serves up
10,000 points and 10 free spins to each new player, who can easily register by
logging in through Facebook. With a click on the “Spin” button, players get to
see what they’ve won. Basic prizes during the dELiA*s campaign include coupons
that offer $5, $10, and $15 off purchases at delias.com.
Players can instantly
increase their rewards by simply answering a single pop culture trivia question
correctly. Savings continue when players
either signup or share their success on Facebook and Twitter, earning as much
as 40% off their entire dELiA*s purchase.
However, when a player’s initial number of points for spins runs out,
that’s when the rest of the game really starts to heat up. Players earn points
through a variety of actions such as answering more trivia questions and
sharing with friends. And players who share photos of their dELiA*s purchases
on LuckyDiem’s Facebook page can collect 200,000 points.
Grand prizes during the
dELiA*s campaign include $1,500 in gift certificates (one $1,000 gift
certificate and ten $50 gift certificates), which are instantly won by users
playing the game. In addition, $200 worth of Amazon gift cards will be given to
the top players on the leader board at 7:00 PM Eastern time on Thursday,
October 25.
Grand prizes planned for
LuckyDiem campaigns with future partners include trips to the Super Bowl and backstage
passes to concerts.
“LuckyDiem makes consumers
feel like every day is their lucky day,” said LuckyDiem CEO Andrew Landis. “With
87% of 10 - 65 years-olds playing games online today, it’s imperative that
advertisers integrate social gaming into their overall marketing strategy. Our
turnkey platform is a launching-off point for brands to engage with consumers, but
most importantly, LuckyDiem extends that initial engagement and sustains the
emotional connection between the consumer and brand in a way that’s never been
done before.”
“Instead of pushing the
message out to the consumer, LuckyDiem’s users are happily engaging with brands
through gameplay and rewards,” Landis
added. “We have several partners lined up to keep the
excitement at a fever pitch year-round.”
About LuckyDiem:
LuckyDiem was founded with
one goal in mind: to make earning rewards more fun. All consumers want to get
discounts when they shop online, but most money-saving promotions involve
filling out forms and waiting. Boring. LuckyDiem combines the visceral
excitement of Vegas slot machines with the thrill of immediate savings and the
enticement that big prizes could be just a click away. LuckyDiem launched in October
2012 with an initial campaign conducted with dELiA*s.
I hope you sign up for LuckyDiem and win big! Let me know if you are a lucky winner!
